This Privacy Policy explains how GameFlakes ("we," "our," or "us") collects, uses, processes, and shares information when you use our mobile game Ghostly (the "Game"). Please read this Privacy Policy carefully. By downloading, accessing, or using the Game, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Game. We may update this Privacy Policy from time to time. We encourage you to review it periodically to stay informed about how we handle information.

Information We Collect We and our service providers may automatically collect certain technical information when you use the Game. This information may include your IP address, device identifiers, advertising identifiers, device type and model, operating system and version, language and regional settings, application version, network and connection information, diagnostic information, crash logs, and application performance information. Some information, such as an IP address, may be used to determine an approximate location, such as a country, region, or general geographic area. We do not collect precise GPS location unless this is separately disclosed and permitted.

Game Activity and Interaction Data We may collect information about how users interact with the Game. This may include application launches and sessions, game interactions, gameplay events, level, stage, or milestone progress, completion of specific in-game events, ad views, ad clicks, video views, technical and performance events, and custom analytics events used to understand player flow and improve the Game. This information may be used to understand how players progress through the Game, identify technical issues, measure performance, improve gameplay, and analyze user engagement.

Analytics and AppMetrica We use analytics services, including AppMetrica, to help us understand how the Game is used and how players progress through different stages and events. AppMetrica may process information such as device and application identifiers, session and usage information, gameplay events, stage or milestone events, application interactions, crash information, diagnostic and performance information, and other technical information required to provide analytics services. We may send custom events to AppMetrica, such as information indicating that a player reached a particular stage, completed an event, or performed a particular action within the Game. These events are used primarily for analytics, diagnostics, game improvement, and understanding player flow.

Advertising The Game may display advertisements provided by third-party advertising services and advertising networks. These services may include Google AdMob, AppLovin where integrated and enabled, and other advertising or mediation providers integrated into the Game. Advertising providers may collect or process information such as advertising identifiers, device or other identifiers, IP address, approximate location, application interactions, ad impressions, ad clicks, video views, diagnostic information, and fraud-prevention and security information. This information may be used for displaying and delivering advertisements, measuring advertising performance, analytics, limiting invalid or fraudulent activity, security and compliance, and improving advertising services. Depending on applicable law, user consent, device settings, and advertising configuration, advertisements may be personalized or non-personalized. Where required by applicable law, we or our advertising partners may request consent before processing certain information for advertising purposes.

AdOnverse Campaign Attribution and Referral Tokens The Game may be downloaded or opened as part of a campaign originating from AdOnverse or another authorized campaign platform. When a user installs or opens the Game through such a campaign, the Game may receive or process a pseudonymous referral, attribution, or tracking identifier, such as an installToken, trackingToken, campaign identifier, or referral identifier. These identifiers may be obtained through an installation referral mechanism, deep link, application link, or similar attribution technology.

The campaign identifiers may be sent to our servers or to the relevant campaign platform in order to determine whether an installation or game session originated from a particular campaign, associate game activity with the relevant campaign, validate campaign participation, prevent duplicate, invalid, or fraudulent campaign activity, record progress or qualifying events, and measure campaign performance and player flow.

These tokens are intended to function as pseudonymous identifiers and do not, by themselves, contain information such as a user's name or email address. However, where a campaign platform already has an internal user identifier, the token may be associated on the server side with that internal user or campaign record for attribution, analytics, validation, or reward-processing purposes.

User Identifiers The Game itself does not currently require users to create a traditional account with a username and password. However, in certain campaign-related flows, a pseudonymous internal identifier, campaign identifier, referral identifier, installToken, or trackingToken may be processed to associate an installation, session, game event, or campaign activity with the relevant user or campaign record. We may use these identifiers for application functionality, campaign attribution, analytics, gameplay progress validation, campaign event validation, fraud prevention, and security.

How We Use Information We may use the information we collect to provide and operate the Game, maintain and improve gameplay, understand how users interact with the Game, analyze player progression and player flow, monitor game stages and gameplay events, provide analytics, identify and fix bugs, crashes, and technical problems, monitor application performance, display and measure advertisements, prevent fraud, abuse, invalid traffic, or unauthorized activity, validate campaign participation and qualifying events, attribute installations or game activity to a campaign, comply with legal obligations, and protect our rights, users, services, and systems.

Sharing of Information We may share or transmit information to third parties that provide services necessary for the operation, analytics, advertising, security, and improvement of the Game. We may share gameplay, application activity, device, crash, diagnostic, and performance information with analytics providers such as AppMetrica. We may also share information with advertising providers such as Google AdMob, AppLovin where enabled, and other advertising or mediation partners integrated into the Game.

The information shared may include device identifiers, advertising identifiers, approximate location, application interactions, advertising interactions, diagnostic information, and other technical information required to provide advertising services. We may share information with service providers that assist us with hosting, infrastructure, analytics, application monitoring, security, fraud prevention, and campaign attribution.

Where the Game is accessed through an external campaign, we may process or share campaign-related identifiers, installation information, qualifying events, or attribution information with the relevant campaign platform, including AdOnverse where applicable. We may disclose information when we reasonably believe disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request, enforce our terms or policies, investigate fraud, abuse, or security incidents, or protect the rights, property, or safety of GameFlakes, our users, or others.

Data Security We take reasonable administrative and technical measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. Data transmitted between the Game, our servers, and supported third-party services is transmitted using secure encrypted connections, such as HTTPS/TLS, where applicable. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including operating and improving the Game, analytics and performance monitoring, campaign attribution and validation, security and fraud prevention, and compliance with legal obligations. Different categories of information may be retained for different periods depending on their purpose and the retention policies of the relevant third-party service providers. Information may be deleted, anonymized, or aggregated when it is no longer reasonably necessary for the purpose for which it was collected.

User Choices Depending on your device, location, and applicable law, you may have certain choices concerning your information. You may be able to reset or limit your device's advertising identifier, manage advertising privacy settings through your device, manage consent choices where a consent interface is provided, or stop further data collection by uninstalling the Game. Some information may be necessary for the operation, security, analytics, advertising, or campaign functionality of the Game.

Data Deletion Requests The Game does not currently provide a user account creation system within the Game. Where applicable law provides rights concerning access, correction, or deletion of personal information, users may contact us using the contact information provided below. We may need sufficient information to identify the relevant data or campaign record before processing a request. Certain information may need to be retained where necessary for legal obligations, security, fraud prevention, dispute resolution, or other legitimate purposes.

Third-Party Services The Game may use third-party SDKs and services, including analytics and advertising technologies. These third parties process information according to their own privacy policies and data-handling practices. Third-party services used by the Game may include Google AdMob, AppMetrica, AppLovin where enabled, and other advertising or mediation partners integrated into the current version of the Game. We encourage users to review the privacy policies of these third-party providers.

Children's Privacy The Game is not intended to collect personal information from children in violation of applicable law. Where laws require parental consent or impose additional restrictions on advertising or data processing for children, we take reasonable measures to comply with applicable requirements. Parents or legal guardians who believe that a child has provided personal information in violation of applicable law may contact us using the information below.

International Data Processing Information may be processed or stored in countries other than the country in which the user resides, including through third-party analytics, advertising, hosting, or infrastructure providers. Where required by applicable law, appropriate safeguards may be used for international data transfers.

Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes to the Game, new features, changes to advertising or analytics services, changes to campaign or attribution functionality, or legal and regulatory requirements. The updated version will be posted with a revised Last Updated date.

Contact Us For questions or concerns about this Privacy Policy or our privacy practices, please contact GameFlakes at info@gameflakes.com or visit https://gameflakes.com/.